SweetCloud - caramel popcorn from Belgrade
Brand Creator
video · TikTok · street
We are looking for one person in Belgrade to become the brand's hands and camera on the ground: shooting, publishing, running street activations. Not an agency - you.
- Belgrade
- 10 weeks to launch, then long-term
- Start: as soon as possible
Why
Hi! I'm Anatoly, one of the founders of SweetCloud. We make caramel popcorn in Zemun, it sits in almost a thousand stores across Serbia - and for now it sells little, because almost nobody knows us. We have social accounts, but there are no real people in them trying the popcorn and saying something to the camera.
So we are looking for one person in Belgrade who will shoot a lot of good clips and do everything so that people find out about our popcorn. You are the face of the brand: on camera it's you, "where can I buy it?" they ask you. You don't come to carry out tasks, you come to make a result - but not alone: the factory, the stores, the ads and the budget are held by the team.
You get a real market: almost a thousand stores, and the result of your work shows in sales, not in likes. A budget for ads, bloggers, the stand and prizes, popcorn from the factory without counting, promo staff at activations. Forget CapCut - our producer, with a background in feature film and international marketing, sets up an AI content pipeline. We will teach you.
Ten weeks is the start, not a deadline. After Serbia - Croatia, Slovenia, Bosnia, North Macedonia, and I don't want to look for a new person in every country. I want it to be you, for the long run.
Anatoly, SweetCloud
Who we are looking for
- You live in short video - TikTok, Reels and Shorts are your natural habitat.
- You shoot and edit on a phone - for short clips that is exactly the right quality.
- You are comfortable walking up to strangers on the street with a camera.
- You organise your own day: shoot in the morning, publish by midday.
- You genuinely like our popcorn - you can't fake it on camera.
- You are fun to be around, and it shows in the first three seconds.
- You write and speak Serbian. English for messages and calls is a big plus: part of the team, including me, doesn't yet speak Serbian well enough for work.
What you will do
- Shoot and edit short clips: the factory, the city, tastings, people - the target is 4-5 posts a day.
- Run the brand accounts on TikTok, Instagram, Facebook and YouTube.
- On weekends run the stand in pedestrian zones - tasting plus a game. The stand is delivered, you run it.
- Work with bloggers and promo staff, plan the week and send a short summary on Thursdays.
- Scripts, captions and translations come from AI tools and the team - you are on the ground.
How we choose
- 1
We look at accounts, not CVs
Leave a link to your TikTok or Instagram. We care about how you shoot, not where you worked.
- 2
A test clip instead of an interview
We don't interview - we watch how you shoot. You get a pack of our popcorn and two days to shoot and edit one short clip about it, the kind you would post on your own account. Based on it, we invite you to a call.
- 3
We publish the best
We publish the best test clips on our channels with the author's name and a note that we're looking for the face of the brand - and send the author a box of popcorn. The audience reaction helps both of us. A clip we don't publish stays yours.
- 4
Contract and start
We sign a cooperation agreement and an NDA with the best one. We pay for work done, not hours: at the planned volume 1,000-1,200 EUR a month, and if sales in stores grow - up to 500 EUR a month on top, for six more months after the campaign.
Apply
Takes a minute. We reply to everyone who leaves a link to an account.
FAQ
Who are you?
SweetCloud - caramel popcorn, our own factory in Zemun, three flavours, two pack sizes. In Serbia we sell through the distributor ROX and sit in almost a thousand stores; we also sell in Montenegro and North Macedonia, next are Croatia, Slovenia, Bosnia. Founders - five partners, Anatoly is one of them; the director in Belgrade is Uroš.
What will I do every day?
Shoot and publish short clips for TikTok, Instagram, YouTube Shorts and Facebook, answer comments and messages, collect customer content, announce the daily prize-draw winner every evening. On weekends - the stand with a game in a pedestrian zone: that one is yours, because the stand is both contact with people and the best content. Giveaways at cinemas and in-store tastings are run by promo staff - you show up with a camera when material is needed. Plus bloggers: pick them, send the product, follow up on what got published.
How many clips a day?
Two or three in the first two weeks while we set up the pipeline and you find your rhythm. Then four or five a day. That does not mean four shoots: one story gives several clips for different platforms, the pipeline helps.
Who decides what to shoot? Who edits?
Scripts, captions, editing and platform versions are done by the AI pipeline our producer sets up. You shoot the raw material, pick the best and publish. Your own idea is always welcome: if it is better than the script - shoot yours.
Where do I work? Is there an office?
No office, and none needed. Your workplace is the street, the city and the factory in Zemun. Editing and publishing - from wherever suits you.
What are the hours?
No fixed hours, there is a daily result. Clips go out every day, weekends included. Saturday and Sunday - the stand, usually 11 to 17. How you arrange the rest of your time is up to you.
Can I combine it with university or another job?
Honestly - hard. It is every day, and weekends are taken. If you are sure you can deliver the volume, we do not care what you do with the rest of your time.
Do I need a car?
No. The stand is delivered and collected, popcorn is delivered too. A licence and a car are a plus, not a condition.
What equipment?
You shoot on your own phone - for short clips that is the right quality. If the work needs something more (a lav mic, a light), we will talk and buy it.
Will I be on my own?
On shoots mostly yes, that is the role. Giveaways and tastings are done by promo staff, the stand is set up with help. Behind you there is a team: factory, stores, distributor, ads, budget - none of that is your worry. Decisions are made by Anatoly, directly, no middle managers.
How much will I earn?
At the planned volume - 1,000-1,200 EUR a month. We pay for work done: a published clip, a stand day. More done - more earned, no ceiling. Plus a sales-growth bonus: if average sales per store in Belgrade and Novi Sad grow - up to 500 EUR a month on top, and for six more months after the campaign.
How and when am I paid?
Every two weeks: we accept the list of work done and pay against it. Exact rates for each type of work are in the contract, before you start, so you can calculate your own month.
Is it an employment contract?
No, a cooperation agreement, details on the call. Plus an NDA: everything you learn about our numbers and plans stays inside.
How long does it last?
The first contract is ten weeks - the launch of the campaign in Serbia. But ten weeks is a start, not a deadline. Serbia continues, then new countries, and each needs the same person. If we work well together - we continue on an ongoing basis.
What if it does not work out?
After four weeks we look at the volume together. If it is not going - we part fairly, no hard feelings, work done is paid. You can leave too, with a week's notice.
Who owns the clips and the accounts?
The brand accounts and the clips belong to the company. But you are in them, with your name, and you can and should share them on your own account: it is your reference and it should work for you.
What about the test clip?
It replaces the interview: we do not talk, we watch how you shoot. You get a pack of our popcorn and two days to shoot and edit one short clip about it, the kind you would post on your own account. Any topic: friends' reactions, the street, a joke, anything - as long as the product and a real person trying it are in the frame. You send the file - we watch and decide whom we invite to a call. The best clips we publish on our channels with the author's name and send a box of popcorn, whether or not we continue. A clip we do not publish stays yours.
How does selection work and when is the start?
Apply here: a link to your account and a few words about yourself. We look at accounts, not CVs. Those we like get a pack of popcorn and two days for a clip. Based on the clip - a 20-30 minute call with Anatoly. Then the contract. All in all - about a week. Start as soon as we sign: day one is the factory in Zemun - to see the caramel being poured, shoot the first clip and get access to the accounts.
Do I need experience? Age? Education?
One kind of experience: you already shoot and publish. The account can be small, but alive. Age and education do not matter. What matters is that you genuinely like the popcorn and you are fun to be around - you cannot fake that on camera.
Why should I trust you?
You should not have to. Do the test clip - and see how we communicate, how fast we reply and what we do with your clip. Decide by that.
SweetCloud d.o.o., Belgrade (Zemun). Caramel popcorn: gluten free, vegan, no palm oil, HALAL.