Crunch. Smile. Repeat.
THE CHALLENGE OF POPCORN IN RETAIL
The popcorn shelf is changing fast: new brands come and go, and snack giants keep bolting on yet another segment. Yet the category itself remains surprisingly uniform.
WHICH POPCORN TO CHOOSE?
A choice without a choice.
HOW TO MEET THIS CHALLENGE?
We know that the retailer's shelf does not need another puffed corn product, but rather a true novelty that will change the perception of the entire category.
AND THAT IS CARAMEL POPCORN!
The Product
Category Differentiation
New category driver: premium caramel popcorn absent from most shelves.
Superior Product Format
Unique “mushroom” corn = bigger kernel, better coating, better shelf impact.
Clean Label Appeal
Clean label: gluten-free, vegan, no palm oil - meets consumer trends.
Consumer Fit & Repeat Purchase
Proven acceptance: vegan-friendly, repeat buys in Montenegro test markets.
Large, round kernels = premium look & strong shelf impact
Smaller kernels = less caramel coverage, weaker shelf appeal
No hard husk = comfortable eating, higher repeat purchase
Only ~2% unpopped kernels = consistent quality, fewer complaints
Hard husk = unpleasant experience, negative feedback
Up to 10% unpopped = waste, lower consumer satisfaction
Different popcorn - different value
Salted Popcorn
Just corn & salt - the basic popcorn
Sugar-Glazed Popcorn
Corn with sugar syrup - sweet, not crunchy
SweetCloud Caramelized Popcorn
Premium corn with real caramel - rich taste, premium snack
- Category Core
Caramel is the core flavor of the sweet popcorn segment, proven bestseller across markets. - Clean Label Recipe
Coconut oil, no palm oil, vegan-friendly. - Shelf Life & Stability
12 months guaranteed through unique recipe & multilayer packaging. - Merchandising Flexibility
Doypack with Euro hole: can stand on shelf or hang in impulse zones (checkout, beverages). Cup format: shelf only.
Fruit Caramel Flavor
Key Retail Advantages
Ingredients: Mushroom corn (EU) (50%), sugar (30%), glucose (10%), solid corn syrup, coconut oil (5%), cane molasses, salt (edible), emulsifier: soya, sunflower lecithin, artificial and nature-identical flavors (green apple, blue raspberry, grape, orange, cherry), colors: (depending on flavor) artificial: tartrazine (E102), brilliant blue FCF (E133), carmoisine (E122); natural: beta-carotene (E160a(i)), riboflavin (E101), acidity regulators: malic acid (E296), citric acid (E330), potassium hydrogen tartrate (E336(i)).
May contain traces of: mustard, peanuts, celery. The product contains dyes (E102, E122) which may have an adverse effect on activity and attention in children. Gluten-free. Suitable for vegetarians and vegans.
Store: from 0 to +30°C, protected from direct sunlight.
Shelf life: 12 months.
Brand «SweetCloud»
Brand positioned for EU, CEFTA, and Gulf markets - filling the sweet popcorn category gap.
Proven sell-out in Montenegro: listed in Voli (market leader) and Domaća Trgovina. Repeat orders secured.
Adaptable product - flavors and pack sizes adjusted for local consumer needs.
Expansion underway - in talks with leading EU and Gulf retailers.
High-Tech Production - Consistent Quality
Robotic Equipment
Automated production lines minimize the human factor -> stable quality in every batch.
Vortex Popping Technology
Hot air pops the kernels and a vortex airflow carries them out of the hot zone in milliseconds - no oil at the popping stage, perfect crunch.
Advanced Cleaning & Separation
Multi-stage separation removes husks and dust -> clean, flawless product in every pack.
European Raw Materials
Direct contracts with European suppliers (e.g. France) ensure stable, certified corn supply.
Certified Standards
HALAL certified for all flavors (Halal Agency of the Islamic Community of Serbia, HSS-2009). ISO 22000 certified.
CERTIFIED QUALITY:DSTU ISO 22000:2007 (ISO 22000:2005) 2017, DSTU ISO 22000:2019 (ISO 22000:2018) 2021.
SweetCloud
From Pilot to Scale-Up
Tested & Proven
Pilot launch in Montenegro: listed in Voli (market leader) and City / Aroma. Market coverage in <1 year.
High-Tech Production
Robotic lines + Vortex hot-air popping without oil = consistent quality.
Human-First Philosophy
“Affordable luxury”, clean recipe, built for long-term consumer trust.
New Factory (Serbia, 2024)
Own EU-standard facility, capacity up to 15M units / year.
Category Strategy
From salty (cheese, smoked paprika) to sweet (caramel range) -> full popcorn solution.
Growth Regions
CEFTA, EU, Gulf markets in active development with strategic distributors.
Cooperation and Partnerships
Reliable Supply
EU-based factory in Serbia, direct raw material contracts -> uninterrupted deliveries.
Tailored Products
Packaging formats and flavors adapted to local markets & retail channels.
Expanding the popcorn category together!
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Markets
SweetCloud is already on shelves across the region - and the map grows every season.
Serbia
Close to 1,000 points of sale - retail chains and traditional trade.
Montenegro
First market: Voli, Domaća Trgovina, MEGA - 145 stores. Proven sell-out.
North Macedonia
First delivery made - a new market opened.
The launch of sales has shown high consumer interest in the product, leading to increased interest from retail networks.
+ 40 more chains and hundreds of independent stores
Contacts
SWEETCLOUD LTD
Address: ul. Aleksandra Popovića 1, Belgrade (Zemun) 11283, Serbia
Reg. number: 22049950, TIN: 114637244
+382 69 654 424
id@sweetcloud.me
www.sweetcloud.me