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Crunch. Smile. Repeat.
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Caramel popcorn

THE PROBLEM OF POPCORN IN RETAIL

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Today, the popcorn shelf is actively evolving. New brands are emerging and disappearing, while snack giants are expanding their product lines with yet another segment. The popcorn market is quite uniform.
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WHICH POPCORN TO CHOOSE?
A choice without a choice.
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HOW TO SOLVE THIS PROBLEM?

We know that the retailer's shelf does not need another puffed corn product, but rather a true novelty that will change the perception of the entire category.
AND THAT IS CARAMEL POPCORN!

The Product

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Category Differentiation
New category driver: premium caramel popcorn absent from most shelves.
2
Superior Product Format
Unique “mushroom” corn = bigger kernel, better coating, better shelf impact.
3
Clean Label Appeal
Clean label: natural ingredients, gluten-free, no palm oil - meets consumer trends.
4
Consumer Fit & Repeat Purchase
Proven acceptance: vegan-friendly, repeat buys in Montenegro test markets.
MUSHROOM POPCORN
1 --- Large, round kernels = premium look & strong shelf impact
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2 --- No hard husk = comfortable eating, higher repeat purchase
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3 --- Only ~2% unpopped kernels = consistent quality, fewer complaints
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REGULAR POPCORN
1 --- Smaller kernels = less caramel coverage, weaker shelf appeal
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2 --- Hard husk = unpleasant experience, negative feedback
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3 --- Up to 10% unpopped = waste, lower consumer satisfaction
Different popcorn - different value
Salted Popcorn
Just corn & salt – the basic popcorn
Sugar-Glazed Popcorn
Corn with sugar syrup – sweet, not crunchy
SweetCloud Caramelized Popcorn
Premium corn with real caramel – rich taste, premium snack
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Category Core
Caramel is the core flavor of the sweet popcorn segment, proven bestseller across markets.

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Clean Label Recipe
Natural ingredients + coconut oil, no palm oil, vegan-friendly.

3

Shelf Life & Stability
12 months guaranteed through unique recipe & multilayer packaging.

3

Merchandising Flexibility
Doypack with Euro hole: can stand on shelf or hang in impulse zones (checkout, beverages). Cup format: shelf only.

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Fruit Caramel Flavor
Key Retail Advantages
1

Category Core
Caramel is the core flavor of the sweet popcorn segment, proven bestseller across markets.

2

Clean Label Recipe
Natural ingredients + coconut oil, no palm oil, vegan-friendly.

3

Shelf Life & Stability
12 months guaranteed through unique recipe & multilayer packaging.

Contains: Mushroom corn (EU) (50%), sugar (30%), glucose (10%), solid corn syrup, coconut oil (5%), cane molasses, salt (edible), emulsifier: soya, sunflower lecithin, artificial and nature-identical flavors (green apple, blue raspberry, grape, orange, cherry), colors (depending on flavor) artificial: tartrazine (E102), brilliant blue FCF (E133), carmoisine (E122); natural: beta-carotene (E160a(i)), riboflavin (E101), acidity regulators: malic acid (E296), citric acid (E330), potassium hydrogen tartrate (E336(i)). May contain traces of: mustard, peanuts, celery. The product contains dyes (E102, E122) which may have an adverse effect on activity and attention in children. Gluten-free. Suitable for vegetarians and vegans.
Store: from 0 to +30°C, protected from direct sunlight.
Shelf life: 12 months.

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Category Core
Caramel is the core flavor of the sweet popcorn segment, proven bestseller across markets.

2

Clean Label Recipe
Natural ingredients + coconut oil, no palm oil, vegan-friendly.

3

Shelf Life & Stability
12 months guaranteed through unique recipe & multilayer packaging.

3

Merchandising Flexibility
Doypack with Euro hole: can stand on shelf or hang in impulse zones (checkout, beverages). Cup format: shelf only.

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Caramel Flavor
Key Retail Advantages
1

Category Core
Caramel is the core flavor of the sweet popcorn segment, proven bestseller across markets.

2

Clean Label Recipe
Natural ingredients + coconut oil, no palm oil, vegan-friendly.

3

Shelf Life & Stability
12 months guaranteed through unique recipe & multilayer packaging.

Contains: Mushroom corn (EU) (50%), sugar (35%), glucose (10%), solid corn syrup, coconut oil (4%), cane molasses, salt (edible), emulsifier: soy, sunflower lecithin, natural colorants — beta-carotene (E160a(i)), riboflavin (E101), acidity regulator – potassium hydrogen tartrate (E336(i)). May contain traces of: mustard, peanuts, celery. The product is gluten-free. Suitable for vegetarians and vegans.

Store: from 0 to +30°C, protected from direct sunlight.

Shelf life: 12 months.

info
1

Category Core
Caramel is the core flavor of the sweet popcorn segment, proven bestseller across markets.

2

Clean Label Recipe
Natural ingredients + coconut oil, no palm oil, vegan-friendly.

3

Shelf Life & Stability
12 months guaranteed through unique recipe & multilayer packaging.

3

Merchandising Flexibility
Doypack with Euro hole: can stand on shelf or hang in impulse zones (checkout, beverages). Cup format: shelf only.

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info
salted Caramel Flavor
Key Retail Advantages
1

Category Core
Caramel is the core flavor of the sweet popcorn segment, proven bestseller across markets.

2

Clean Label Recipe
Natural ingredients + coconut oil, no palm oil, vegan-friendly.

3

Shelf Life & Stability
12 months guaranteed through unique recipe & multilayer packaging.

Contains: Mushroom corn (EU) (50%), sugar (35%), glucose (10%), solid corn syrup, coconut oil (4%), cane molasses, salt (edible), emulsifier: soy, sunflower lecithin, natural colorants — beta-carotene (E160a(i)), riboflavin (E101), acidity regulator – potassium hydrogen tartrate (E336(i)). May contain traces of: mustard, peanuts, celery. The product is gluten-free. Suitable for vegetarians and vegans.

Store: from 0 to +30°C, protected from direct sunlight.

Shelf life: 12 months.

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BRAND «SWEETCLOUD»

1
Brand positioned for EU, CEFTA, and Gulf markets - filling the sweet popcorn category gap.
2
Proven sell-out in Montenegro: listed in Voli (market leader) and Domaća Trgovina. Repeat orders secured.
3
Adaptable product - flavors and pack sizes adjusted for local consumer needs.
4
Expansion in progress - ongoing discussions with leading EU and Gulf retailers.
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Expanding the Category

New Flavors in Development

Cheese Flavor
with real cheese powder
Bridges the gap: from traditional salty snacks to sweet popcorn.
Made with dehydrated cheese powder & natural antioxidants (Vit E, rosemary extract).
Smoked Paprika Flavor
vegan-friendly
Targets BBQ lovers and regional taste preferences (especially Balkans).
100% natural spices, no artificial flavors.
Expands choice for consumers seeking savory but plant-based options.
Category Synergy
Salty flavors act as an entry point for consumers new to caramel popcorn.
Maximizes sales potential by covering both sweet & savory snacking occasions.
Retail Growth Opportunity
Positioned to attract new shopper segments and increase basket size.
SweetCloud evolves into a full popcorn category solution, not just a niche product.

Target audience

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Schoolchildren (8-16): drive household purchases:
demand sweet snacks, push family to buy.

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Youth (16-25): high-frequency buyers: on-the-go consumption, impulse and sharing occasions.

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Families (25-40): basket builders: family packs for at-home consumption, parties, picnics.

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Health-conscious (25-45): clean-label seekers: choose popcorn as better-for-you sweet alternative.

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Young couples (25-35): impulse gifting: premium snack, affordable treat for sharing moments.

1

High-Tech Production – Consistent Quality

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1

Robotic Equipment

Automated production lines minimize human factor -› stable quality every batch.
2

Vortex Popping Technology

Innovative oil-free popping reduces fat content by 20% while keeping perfect crunch.
3

Advanced Cleaning & Separation

Multi-stage separation removes husks and dust -› clean, flawless product in every pack.
4
European Raw Materials
Direct contracts with European suppliers (e.g. France) ensure stable, certified corn supply.
4
Certified Standards (in progress)
ISO 22000 certification process underway -› will be completed by October 2025.
CERTIFIED QUALITY:
DSTU ISO 22000:2007 (ISO 22000:2005) 2017. g., DSTU | ISO 22000:2019 (ISO 22000:2018) 2021. g
SweetCloud

From Pilot to Scale-Up

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1

Tested & Proven
Pilot launch in Montenegro: listed in Voli (market leader) and City / Aroma. Market coverage in <1 year.

1

High-Tech Production
Robotic lines + Vortex oil-free popping (−20% fat) = consistent quality.

1

Human-First Philosophy
“Affordable luxury”, natural ingredients, built for longterm consumer trust.

1

New Factory (Serbia, 2024)
Own EU-standard facility, capacity up to 15M units / year.

1

Category Strategy
From salty (cheese, smoked paprika) to sweet (caramel range) -› full popcorn solution.

1

Growth Regions
CEFTA, EU, Gulf markets in active development with strategic distributors.

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COOPERATION AND PARTNERSHIPS

1

Reliable Supply
EU-based factory in Serbia, direct raw material contracts -› uninterrupted deliveries.

2

Joint Marketing
Trade marketing support: tastings, POS displays, promo campaigns.

3

Tailored Products
Packaging formats and flavors adapted to local markets & retail channels.

4

Retail-Friendly Terms
Competitive pricing, transparent margins, flexible payment terms.

Expanding the popcorn category together!

Road map

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Линия Линия
1

Pilot launch in Montenegro -› category proven, strong consumer acceptance.

2

Factory in Serbia (EU standards) operational -› scalable production, stable supply.

3

Entry into Serbia & UAE -› first export shipments, retail listings secured.

4

Expansion to Western Balkans -› Croatia, Bosnia, North Macedonia, Albania.

5

Entry into EU markets + Gulf (Bahrain, Qatar, Saudi Arabia).

6

Full regional coverage -› SweetCloud as international popcorn brand.

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Montenegro

Since May 2024, the brand SweetCloud has begun entering the Montenegrin market and is already represented in the retail chains Voli Trade and Domaća Trgovina, as well as in more than 50 traditional retail stores. Currently, negotiations are in different stages with other retail chains, aiming for even wider presence in this market.
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The launch of sales has shown high consumer interest in the product, leading to increased interest from retail networks.
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🎁 Get the SweetCloud Partner Kit

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• Global Caramel Popcorn Market Summary

• POS Materials Catalog

• SweetCloud Brand Presentation

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