Young couples (25-35 years old): small gifts, snacks on dates
Schoolchildren (8-16 years old): active consumers of sweets, influencing family purchasing decisions
Youth (16-25 years old): snacks on the go, meetings with friends, parties
Families (25-40 years old): family snacks, parties, picnic.
Health-conscious individuals (25-45 years old): a healthy alternative to sweets